From the Desk of

taking the stress out of Marketing
 

Top 10 Reasons to Hire
The Company Doctor
to Develop Your Marketing Materials

You have a budget and I get that. Probably everyone has told you advertising is an investment. I agree. I don't agree with using it as a reason to spend money on just any advertising. Instead, I'll make sure your money works as hard for you as you do.

"Our new media kit paid for itself immediately!"

Newspaper Publisher

Ethics. I have them - in spades. My ethics are stronger than any Truth in Advertising laws and regulations. I don't lie or stretch the truth. I don't position you as someone you're not. Instead I search for your distinctive essence, that which separates you from the pack. Then I run with it.

You'll look great in print.  Imagine your ad bringing in fresh leads. What if you had a brochure that could sell your product for you? A website which brings qualified leads to your inbox? Could you stand it? I think so. From A to W (ads to websites), I'll create a consistent image and message to get and keep you connected to your customers. (ads, brochures, business cards, e-mail, flyers, giveaways, letterhead, magazines, newsletters, postcards, press releases, rack cards, sales letters, trade show displays, websites)

"Our new brochure got people out of their comfortable chairs and into our gallery."

Fine Art Gallery Owner

You'll sound even better. The more senses you can use to convey your message, the better. Done properly, radio reinforces a print ad. (Note: there are scores of ways to do this improperly.) Cable TV uses both sight and sound. Sound media can actually create word of mouth - the best advertising there is!

You don't have to worry about egos. When I develop a piece for a client I encourage an honest response. I even say, "It's OK to hate it." I don't have a fragile ego. I'll never force anything down your throat. I know it's possible to develop something which will get the results you want and which you'll be proud of. I do it all the time.

"You listened and we loved it - the ads, brochures, notebook dividers, website - all of it!"

Bank Vice President

You get 2 for the price of 1. You don't have to worry about hiring a graphic designer and a copywriter. I'll do it all and present you with your piece as it would appear in its final version.

I handle all of the details. You're not in the marketing business. I am, so I know the details of getting your ad placed, your brochure printed, your website developed and hosted. I'll take your marketing materials from start to finish, and I'll keep you posted on the progress along the way. Did I also mention I never miss a deadline?

"We needed an updated logo and all new business stationary. Thanks for making the process as painless as possible."

Accounting Firm Partner

You won't have to avoid media salespeople anymore. Our clients love the fact that they never have to talk to another media salesperson again. I handle all of the interface. Imagine all of the time and stress you save when you can tell them, "Talk to The Company Doctor. They're handling my advertising now."

You'll get results. I can't help it. Getting results is encoded in my DNA. I'm not happy until you're successful. To accomplish those results, I relentlessly research how humans think, remember, and respond. How many marketing consultants do you know study memory, understand the effect of font on eye movement, and know what makes something sticky? Now you know one - The Company Doctor.

"Initially, we wanted an  online brochure. We wound up with a website which regularly brings us leads and offers our clients more value."

Insurance Agency Partner

Reason #1: I take the stress out of marketing. My clients view me as their on-call marketing department. Some clients want me to manage their ad campaign on a regular basis. Others want me to develop materials as needed. Still others want me to keep on top of marketing research, check on their progress, and make recommendations throughout the year. I'm happy to help all of them.